I’ve got another team. There are three of us and one of is New MACE. #MACE14 always welcomes to new member and experience! We firstly put, thought and imagined a lot of thing about lemons with any limitation or without any information. Squeezing them, Drinking lemon water, drawing them, cutting them, acting like them? and so on.
Next step, we knew that we had to promote and spread out #knowyourlemons. That is the campaign of breast cancer. what Breast Cancer is connected with Lemon? but let me think.. Lou Gehrig’s disease isn’t also relevant to Ice bucket? I didn’t find any common things between them but now the most people including me can easily see that lemon and ice are just one form, symbol and shape. So finally, now lemons remind me breast cancer. We came up with just a couple of idea after then, our team made a decision to spread words and images by using social media. Uploading lemons image on Facebook, Twitter and Instagram and so on we tagged with many name of our friends and they will post on pictures with lemons and tagged to others. We need data and details like figures, how many people? what country? Checked for our pages and counted numbers.
To be fair, we didn’t get much recognition of people even though it’s our friends. Nevertheless, I realized the requirement of training awareness. If an idea wasn’t attractive, it will be very tough to succeed a campaign or donation. Creating creative ways is very essential but I think that making people keeping training awareness is also very crucial point. Consistently, interacting with people and modifying design through getting feedback are harder than we expected. To be fair, our project got a fail but I got this important point which training awareness something could be ability ,not abandon a purpose and keep going it. It’s like looking care children or gardening.